Samples Advertising

Advertising Essays

Introduction In 2002, Pepsi released an advertisement for its cola, featuring a young white boy, training with Shaolin monks. The boy struggles with his training. When he tries to hit a board, he injures his hand. His trainers shake their heads at his failure. He puts his head in his...

1583 words 6 page(s)

The DeBeers diamond ad makes use of pathos because it tries to appeal to men that nothing makes as surprising and valuable a gift as diamond. The ad exploits the fact that movies often involve larger-than-life stories including romance ones which do not always translate to reality but DeBeers make...

222 words 1 page(s)

The ad of Maxwell House's coffee is based on offering clear emotional and rational benefits. It claims that a cup of this drink will make a person more productive without being in a rush. For example, one will be able to finish a novel quickly. Also, it states that drinking...

305 words 2 page(s)

An effective recruiting ad should be like any other advertisement. You are promoting a job and the potential applicants who read the ad, are essentially your consumers. Your purpose in drafting is to attract attention, inform the reader and to incite action in response to the ad. Essential information must...

648 words 3 page(s)

There were many ads run in the Super Bowl, and while each was expensive, not all were effective. Companies take a major risk when they try to advertise during the Super Bowl, as they have to accurately gauge their audience, put together the right message, and compete with a large...

939 words 4 page(s)

Looking at these two ads, it’s become clear to me that the use of political ads throughout history has vastly changed due to changing demographics, ideological trends, and just technology and innovation. In the 1964 Presidential Ad, Lyndon B. Johnson tried to paint Barry Goldwater as some type of radical...

620 words 3 page(s)

It seems like it should be enough to appeal to common sense or material culture to get people to buy products. It should be enough for the advertiser to highlight what makes their product so awesome and better than their competitor’s product. However, those two elements are frequently underlined by...

655 words 3 page(s)

As an integral component of its marketing plan, CloudCab is preparing to build the promotional elements need to for a successful business launch and operation. This dynamic new business has identified four markets for its startup operations: San Francisco, Los Angeles, Las Vegas, and Reno. Promotional strategies are needed to...

796 words 3 page(s)

There is no doubt that the product life cycle analysis is critically important for the marketing analysis of any company. As for the Toyota Camry car model of Toyota Motors Corporation, the product is at the maturity stage of the life cycle. It deals with the fact that the product...

693 words 3 page(s)

An important aspect of the marketing strategy of a company is promotion. Promotion is one of the four Ps of marketing. “Promotion is communicating information between the seller and potential buyer or others in the channel to influence attitudes and behavior” (Perreault & Cannon, 2015, p.344). Four important aspects of...

680 words 3 page(s)

Commercial advertisements are sensitive entities that should be treated with the integrity they deserve. Through the advertisements, the business company seek to catch the attention of the viewers through appealing to various values and ethical dimensions. After watching the infamous Groupon super bowl advert through media, I immediately felt that...

510 words 2 page(s)

The article entitled, “Success of Apple’s iWatch May Rely on Health Care Partnerships” written by Brian X. Chen featured on the 7th September 2014 on the New York Times explores the impacts that Apple’s latest development the “iWatch” will gain competitive edge in the Technology market by venturing in the...

481 words 2 page(s)

Local media advertising is more important than ever in today’s digital age, especially with the push towards globalism and globalistic expansion; as it has been said “the best global brands are also the best local brands” (Jocz & Quelch, 2012). Studies have shown that local content engages viewers to a...

393 words 2 page(s)

Statistics indicate that Americans spend about a third of free time watching television (Hancox & Poulton, 2006). For the case of teenagers, the aspect of watching television and sleeping consume significant amounts of time. In fact, the American teens spend a near 20-hour duration in each week watching television. However,...

1020 words 4 page(s)

The advertising campaign that will be analyzed in detail by this paper is the IPhone 6 Plus photography campaign currently being conducted by Apple Incorporated. Recently, Apple Incorporated released a more modern and versatile version of its IPhone 6 design known as the IPhone 6s. Despite having an almost similar...

1051 words 4 page(s)

What specific claims do the manufactures make about their product? Viviscal is a hair loss treatment which works as a drug-free hair growth supplement that is based on AminoMar. The hair loss treatment formula is based on the diet of the Inuit people (the indigenous people of Arctic regions of...

641 words 3 page(s)

Promotion is a type of marketing at the consumer or business-level that is used to introduce a new product or service, clear out inventories, attract traffic, or lift sales temporarily (INC.). There are different types of promotions that can be used by businesses to increase awareness about their products or...

691 words 3 page(s)

According to MarketingTeacher.com, Johnson and Johnson’s major product categories include the pharmaceuticals, medical devices & diagnostics, and consumer healthcare. The consumer healthcare product lines include feminine hygiene, denture care, and contraceptives (MarketingTeacher). As far as the company’s pricing strategy is concerned, it closely monitors the consumer pricing index in setting...

322 words 2 page(s)

The Ram Trucks commercial aired in the 2018 Super Bowl resulted in a series of controversies due to the use of a speech made by Martin Luther King Jr. Brands rely on several marketing strategies to improve the visibility of their brands and to influence customers’ perceptions regarding the products...

658 words 3 page(s)

When I was a little girl, I was very much drawn to TV commercials and advertising. My favorite was an Alafya Oil commercial set in an Arabic wedding; the oil was the “bride,” wearing a wedding dress and holding flowers, and there were fishes playing the wedding song as vegetables...

978 words 4 page(s)

Describe your chosen rhetorical situation. McDonald’s has advertised their new Quarter Pounder Deluxe. The advertisement is a poster, displaying the burger in bright color with a headline reading, “The New Quarter Pounder Deluxe. We Love Making Things Better.” Below the burger it reads, “Make it Better” on what looks like...

614 words 3 page(s)

In today’s marketing society, adverts are something more than mere information pieces about products available. Since 1920s, ads have begun to use images of happy and successful people, promoting the idea of achieving happiness through active purchasing (Jhally 200). Modern advertising industry aims to appeal to society’s cultural code in...

957 words 4 page(s)

Advertising has an interesting history. In the 1950’s, soap operas were called “soaps,” due to the ads shown during the shows, featuring products from Proctor & Gamble. People saw the same ads over and over. Advertising was the way to finance TV> Then, TV ads switched to diapers, pop, grocery...

390 words 2 page(s)

Research An association memo is essential in understanding the various dynamics of a company and its business functions. Different industries use memos to relay messages form one channel of communication to another. As a student in advertising, it is important to have a comprehensive understanding of a particular company and...

599 words 2 page(s)

For this essay the purpose is to take a full page print or online advertisement, give it a proper analysis and argue for or against the validity behind what it is trying to sell. The image that was selected by this author is an online advertisement by a company named...

585 words 2 page(s)