Samples Brand

Brand Essays

Apple is one of the leading technology companies in the world and a major player in the market for certain products including smart phone and tablet devices. It may not be an overstatement to claim that no other company has changed the computing technologies landscape as much as Apple over...

611 words 3 page(s)

The restaurant is situated (place) near the central business district. Additionally, there are three higher educational institutions within a mile. There are new housing developments being constructed within a two mile radius, and public transportation improvements have recently been completed. Our customers are professionals and students, staff and faculty. The...

608 words 3 page(s)

Trader Joe’s is located on 5473 82nd Street in Indianapolis, Indiana zip code 46250. Before opening a new kitchen inside this grocery store, it’s important to first determine the typical clientele that shop here. According to Kate Gardner Nutrition, those who typically shop at Trader Joes want natural foods and...

594 words 2 page(s)

Uber transportation is a one-click method of riders connecting with drivers. The company is expanding to more cities, offering their services and building a superior reputation. The company launched in 2009 and it is now global. Uber allows users to connect through an app, attach their credit card, and catch...

574 words 2 page(s)

I visited one of the Walmart's branches where I got to spend about two hours observing how activities are being done in the retail store. Walmart has been operating for many years, and it has been successful in its operation. The retail store not only gets its success from selling...

942 words 4 page(s)

Apple is one of the most famous companies in the world, and part of its allure is because of the interesting way in which it was founded. The company started, like many of the great tech companies of the twentieth century, in a garage. Steve Jobs came up with the...

1843 words 6 page(s)

Question 1 I believe that the description of Red Bull’s distribution as “savvy” is correct. This is because Red Bull has employed a distribution strategy that is specific to its target market. It is intelligent and canny at the same time. The distribution strategy has focused on hotspots that are...

652 words 3 page(s)

Following their success creating music and releasing hit record after hit record, the Beatles created Apple Records in an attempt to change the way records, cinema, and other electronic productions were produced at the time. At the time of Apple Records’ inception, John Lennon said this about the unveiling of...

980 words 4 page(s)

The competitive advantage of Chick-fil-A over any other fast-food restaurant in the industry is in the adapted business model which suggests 1) superior customer service, 2) premium prices, 3) high-quality products which are relevant to the prices, and 4) an exclusive franchise model (Harvard Business School, 2015). The uniqueness of...

781 words 3 page(s)

Apple and Samsung are now the key manufacturers of high-tech consumer electronics. They are also adversaries in a new generation of patent wars. At present, their conflict is mainly happening in the sphere of mobile phones, where both companies are waging relentless wars with global impact. In order to compare...

1471 words 5 page(s)

Given the hotels stated employee preferences, what recruiting sources would you suggest they use, and why? The hotel fronts three criteria for the ideal employee. First, they prefer employees who put the customer first. That is, the customer, rather than the employee or the hotel itself, should receive priority. Second,...

1088 words 4 page(s)

The rise of online television streaming services is the biggest trend in the entertainment industry. At the forefront of this revolution is Netflix. Variety reported that the entertainment company caused U.S television viewing to drop by 50 percent in 2015 (Spangler, 2016). It boasts of up to 80 million users...

501 words 2 page(s)

The Apple, Inc. of today is one of sharp contrast to the one founded by Steve Jobs, Steve Wozniak, and Roland Wayne in 1976. Since the passing of perhaps the most influential of these three founders, Steve Jobs, the company has undergone a tremendous shift. Apple’s status as an innovator...

1073 words 4 page(s)

Samsung and Apple are two companies that have dominated the smartphone industry for so long. The structural and operations characteristics of the companies have been very elemental towards their establishment as stable smartphone producers. There are various strategic operations of the entities that exhibit massive similarities. The companies have succeeded...

611 words 3 page(s)

Damas Jewellery LLC provides a wide variety of luxury jewelry products including watches, earrings, pendants, rings, bangles, necklaces and other luxury products to customers (Bloomberg, 2013). The company operates out of Dubai, United Arab Emirates. However, Damas targets a larger international audience in addition to customers in the Middle East....

951 words 4 page(s)

Target marketing Costco has targeted the upper-middle-class society through the membership fee. Most of their customers are Americans who can afford such exorbitant amounts to experience the pleasure of shopping in the establishment. Wal-Mart, on the other hand, does not have a membership feeand is hence accessible to the less...

483 words 2 page(s)

Reebok is an international athletic apparel and footwear brand. Established in 1895 by J.W. Foster and Sons, and headquartered in Canton, Ohio, the company manufactures and sells fitness, running and CrossFit sportwear to the athletic consumer. Reebok operates worldwide with locations and services in Africa, Asia, North America, Europe, and...

651 words 3 page(s)

Thesis Statement: While Barbie has had a tumultuous and controversial history, its impact on culture and the retail world cannot be overstated. Purpose Statement: This speech is designed to inform readers on the history of Barbie while inspiring in readers introspection on the subject of Barbie’s effect on culture. Introduction...

936 words 4 page(s)

1 Problem The goal of this research project is to know the content of Vitamin C in different brands of mango juice and test whether there is difference in the levels of the vitamin contained in the different brands. The hypothesis for this work is that different brands of mango...

676 words 3 page(s)

A mood board is a collection of objects or images that inspire a design. In most cases, the model takes the form of a brand’s website, corporate identity, a clothing collection, product packaging, interior design, and an ad campaign. It includes anything from the swatches of fabric to photographs as...

402 words 2 page(s)

Ansible is an Information Technology based automation platform that facilitates the easy deployment of systems and applications. Despite its set up simplicity, the software is considerably powerful as it can help manage configurations and automate tasks, in addition to its primary function, application deployment. The software is also used in...

1321 words 5 page(s)

Product Brief The choice of drink is a Sports Energy drink and it can be described as a brand that holds two personalities; once is a serious athlete who can excel in divergent challenges. The other can be described as a fun-loving, humorous personality as showcased by the sporting. This...

981 words 4 page(s)

Activities and efforts made by a company to ensure the growth of its brand and product is what constitutes brand magic. These activities include media strategy, brand strategy, creative expression, and consumer insight. Brands are an addition to the value of a product, which explains why marketers are fighting to...

375 words 2 page(s)

1. The Marketing Communications video begins with a broad overview of marketing, that begins with identifying strategic goals, and then going through different strategies and methods to bring a product to consumers. A marketing communications framework is provided, with six different steps, beginning with determining target audience, setting objectives, developing...

612 words 3 page(s)

Most businesses, marketing and advertising companies make good use of brand in creating the awareness of the products they have. Brand is a name, symbol, term or design that shows the difference between a product and an organization from its rivals as seen by the customer. This paper will discuss...

931 words 4 page(s)