In today’s world, media messaging is growing more and more important. In the realm of politics and culture, people today are overloaded with information. Whether on their phones, their tablets, their computers, or their televisions, people are forced to confront the realities of a never-ending media cycle. With this growing movement, it is becoming more and more important for those who disseminate the media to understand its effects and how to appropriately communicate with a more engaged audience. With that in mind, I want to enroll in the Media Studies program to sharpen my own knowledge in preparation for a meaningful career.
One of the benefits of a good Media Studies program is the ability to study critical media theory. Why do we communicate the way we do? What is the best way to get across information to the public for a given purpose? In application, these things seem simple, and we often operate on autopilot when putting together programming or publishing material. The decision to publish should be more intentional, though. By studying the theory behind media studies, I will gain a better understanding not just of how, but also the important question of why? This will make me a more thoughtful professional and give me the ability to not only operate within the changing world of mass media, but also give me the ability to direct changes within the field during the future.
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As a member of the Media Studies program, I will have the opportunity to gain critical skills. The skills, though, must be supported by an understanding of theory. Combining these forces, I will be able to step out into the real world – after earning my degree – and instantly make an impact in whatever media organization I happen to land in.
