Nike Inc. is an American international company that develops, manufactures, markets and sells apparel, accessories, footwear equipment and services. Bill Bowerman, who was a track and field coach at the University of Oregon, and Phil Knight who was a talented runner from Portland were the two men who had a vision and pioneered the revolution of footwear in athletics. This was the start of Nike Inc. the company started on 25th January 1964 as Blue Ribbon Sports and on 30th May 1971, it officially became Nike. The headquarters of the company is Beaverton, Oregon in New York with over 40,000 employees in the world.
In 2013, Nike made sales whose value is 4.3 billion U.S Dollars. In 2013, 9.7% of its revenue came as a result of the sales in China while New York contributed 2.8 % of its sales. Nike Inc. operates on innovation and sustainable business encounters in consideration to the complexity of the systems of the world. This includes the improvement of the climate change policy. This can be made through the annual carbon footprint in its operations.
Its common stock is listed in the New York stock with the symbol NKE on the stock chart. The daily average volume of shares traded is 4.0 million shares. The 12th month high stands on 78.95 and low at 78.35. As at 31st December 2013, the volume was standing at 2,659,300 according to their balance sheet. The major competitors of Nike include Reebok, Puma and Adidas.
In conclusion, the success that is behind Nike Inc. can be attributed to the strong leadership and management. Their strategic planning and ability to study the market has made the corporation to make big strides in the industry. Nike has a long-term strategic and cohesive plan that is driven by defined success.