Importance of Interpersonal Communication: Persuasive Communication

297 words | 1 page(s)

There are many forms of important interpersonal communication, but I feel that the form of persuasive communication is what is most important. In order to achieve any business objective, there is a need to persuade people that they are doing the right thing. Persuasion is a form of communication that relies in part on the reputation of the persuader: ‘The key to effective persuasion is the credibility of the source’ (Communicating’, n.d.).

The idea that credibility is built through interpersonal communication is a support for the reason that persuasion is the most important form of interpersonal communication when it comes to business relationships. I will use the form of communication, the art of persuasion, in order to implement the goals that I see in the future. I am not one who will usually sit back and take orders, so I will actively persuade my coworkers. I will develop my reputation for having integrity, by actually having integrity in my interpersonal relationships.

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I found it interesting that effective persuasion depends on the way that I deliver my messages: ” [there] are emotional elements that enter into’persuasion, and these elements can be addressed through either a ‘hard’sell’ or a ‘soft’sell’ approach’ (Communicating’, n.d.). Therefore, depending on the business environment, I will tailor my persuasion to be either hardshell, or softshell, so that I can be more effective in communicating my message, and persuading my audience to agree with me.

The other forms of communication are important, such as coaching and counseling, but I think that these other forms are communications that are the basis for being able to persuade. The art of persuasion involves already having mastered personal counseling, already having established myself as a credible authority, and most importantly, already establishing trusting relationships with my peers.

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