Samples Marketing

Marketing Essays

Introduction First it is important to introduce this topic by defining the function of social media. Here is a quote by accomplished authors, Safko and Brake, “The term social media encompasses all of the interactions between people online all the ways they participate in and share information, knowledge, and opinions...

1880 words 6 page(s)

Wannebego County, Illinois The demographic statistical data pertaining to Illinois within the Winnebago County spreadsheet is reflective of a population that is spread just about even between male (49%) and female (51%) with Winnebago County falling just below the male (48.8%) statistical average for Illinois and just above the female...

2363 words 6 page(s)

Introduction The tourism sector in is among many other industries that peg their popularity and success by means of publicity. The services and products that tourism offers to the consumers, must also comply with the relevant government policies and regulations. It must thus, be understood from the outset that tourism...

349 words 2 page(s)

Nike is a well-known force and global powerhouse within the sportswear, leisure and shoe industries. Offering options of athletic gear, shoes and sports equipment, Nike enjoys the visibility of being one of the most recognized brands in the world. Its slogan “Just Do It” has permeated minds across the world....

640 words 3 page(s)

The exact definition of the term “market research” can vary widely, depending on who is creating or touting a given definition. A generally accepted definition is that market research is the application of scientific discovery methods to marketing decision-making. There are as many methods of researching markets as there are...

549 words 2 page(s)

The Whole Foods Market business was founded in the United States of America year of 1980 by John Mackey, who the current CEO (Chief Executive Officer) is serving the business. Since then, the company has grown to base in different locations around the globe. These places include the United Kingdom...

1199 words 4 page(s)

The zip code used for this study is 20724. This is located in Maryland. The region is made up of a population of 16,691 who are mostly adults with of median age of 35 year. The top quartile of wealthy individual seems to have kids and the average income per...

633 words 3 page(s)

Price discrimination is a concept employed by firms for various reasons. The phrase is used to refer a situation where firms charge different prices for different consumer classes. There are different classes of price discrimination, but the focus in this one is the degree price discrimination, where firms charge different...

932 words 4 page(s)

The airline company wishes to gain market shares in previously untapped markets. In order to do so, it has decided to provide travel to alternative markets, specifically International Educational Tours, offering discounted group rates to students who are travelling internationally with a teacher for the purposes of a school trip...

633 words 3 page(s)

There are a variety of research tools that are utilized when creating primary and secondary research. By working to review the differences between primary and secondary research, it will be possible to determine the best marketing research tools for each, and whether or not those research tools are best utilized...

614 words 3 page(s)

Ogden Publishing is a magazine publication dedicated to promoting the green movement and environmental issues. Their target market consists of people who are connected to environmental and rural agricultural issues. Their primary market identifies with an earth-friendly with a conscientious lifestyle. Their products are traditionally a print magazine, but now...

324 words 2 page(s)

Blue Sky is a company that produces and markets custom-made casual wear for customers who love being outdoors. Their products are tailor made for those who love participating in outdoor activities. Target market Blue Sky’s target market is young people who are very active especially between the ages of 25...

390 words 2 page(s)

Information continues to pour out of laboratories and become published as a result of scientific studies that have been done regarding the physical effects of smoking on the body, especially in light of the fact that more and more individuals in societies around the world are becoming increasingly health conscious....

721 words 3 page(s)

Introduction Integrated communication plan is an important tool in the marketing arena. It forms the basis upon which important decisions are arrived at by the management in reinvigorating its efforts to securing a strong base. It is important to study the market so that the recipient of the goods and...

707 words 3 page(s)

Starbucks Corporation is an American international coffee company and coffeehouse chain with its headquarters at Seattle, Washington. Starbuck has been referred as the largest company for coffee globally with over 20,000 stores in different countries. For the company to successfully enter the Japanese market, it has to study the business...

363 words 2 page(s)

Consumer psychology involves the critical analysis and the study of the consumer methods and trends of selecting products in the markets and to include the impact of the services they expect and the experiences. In the market analysis the consumers in this case are groups of people, organizations or even...

660 words 3 page(s)

It’s worth mentioning at the outset that in general, in order to address any consumer’s needs, perceptions, and attitudes, marketers must appeal to consumers’ underlying beliefs; beliefs form the foundation of “attitudes, perceived norms, and self-efficacy” especially about “the consequences of performing a given behavior as well as evaluations of...

909 words 4 page(s)

Two different articles were chosen to respond to the two marketing based questions that have been posed in this assignment. The first of these questions asks to examine the manner in which these articles discuss future marketing trends. Future marketing trends remains a critical concept for marketing professionals as it...

631 words 3 page(s)

Wal-Mart India has been very busy these past few months, working hard to stake the company’s claim and place within the country. Wal-Mart India Private Limited is wholly owned by Wal-Mart, operating “20 Best Price Modern Wholesale stores in 8 states across India,” with the first store opening back in...

548 words 2 page(s)

One of the impacts of the internet and social media in particular has been more frequent and direct communication between marketers and consumers. Marketing campaigns are now frequently designed to influence consumers in becoming part of the promotion process. Similarly, marketers have more data on consumers than ever which helps...

617 words 3 page(s)

Some of the largest fortunes ever amassed in the United States were made during the late 19th Century. The era may be described in several ways. It may be considered the Gilded Age and the time of Robber Barons. It may also be considered a time when American capitalism and...

454 words 2 page(s)

A target market is the ideal market to whom the product or service is aimed. The product or service in intended to fit a need by the target market. The target market of home health agencies for people dealing with Alzheimer’s and dementia are those people who suffer from either...

735 words 3 page(s)

The main problem identified in the Wall Street Journal case study on Nike's CEO Mark Parker (Greenfield, 2015) was how Nike could not only remain competitive, but outpace the overall growth of the athletic shoe market when competitors such as Adidas and Skechers were also vying for the same demographic...

1370 words 5 page(s)

Scarcity is an international problem, affecting all people. According to O’Connor (2004) “scarcity exists because people have unlimited wants or needs, but limited resources to satisfy their material desires” (1). Scarcity can be applied to multiple situations. The inability to access an infinite number of goods directly affects what manufactures...

367 words 2 page(s)

Introduction X-box one can best be described as a video game console that was designed and marketed by Microsoft Corporation. It was developed to succeed Xbox 360 (Takahashi, 2012). It was the third ever designed gaming console in the Xbox family. The initial release of Xbox one took place in...

987 words 4 page(s)