Samples Marketing

Marketing Essays

Patrick Rau, Pei-Luen, et al. "The influence of repetition and time pressure on effectiveness of mobile advertising messages." Telematics and Informatics 31.3 (2014): 463-476. The authors in this study indicated a couple of critically important factors. For one, advertising can help to add to the anxiety of a customer having to make...

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Netflix Inc. is a subscription-based movie and television show rental service, founded in Los Gatos, California by Reed Hastings and Mark Randolph. Over the years, it has grown to reach many Americans, reaching its target of 500,000 in February 2002 and posting its first profit of $6.5 million in 2003...

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In the UAE, there is a shift from government control to independent markets provided all entry follows the proper channels. In addition, access to the internet has been increasing in the country in recent years with fiber optic cables present in many residential areas. The presence of a wealthy middle...

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Introduction The push for marketers to modify products to match consumer needs emanates from the interpretation of customers’ perception regarding what they desire. Producers integrate consumer market insights into their services and commodities in order to maintain a competitive edge. As such, organizations respond to specific cultural values and design...

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In the mid 1990’s, Subaru was struggling quite badly. Other big car companies such as Ford and Toyota were destroying them, and Subaru looked on its way out. However, one crucial decision not only saved the company but also paved the way for gay and lesbian marketing. After Subaru fired...

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Investigate and Analyze the Company’s History & Growth Coca Cola was formed in 1892, after pharmacist mixed different compounds and discovered a new beverage (Coca Cola, 2011). Throughout the years, Coca Cola has used a variety of strategies in order to ensure the popularity of the beverage. During Word War...

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Among the various sales promotion tools: contests; freebies; loss leader; point of sale displays; premiums; prizes; product samples; and rebates; loss leaders are the most attractive. Loss leaders are items that I want to purchase and the reduction in price drives me to purchase, just to receive the discount and...

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Viral marketing communication (VMC) is consumer-to-consumer marketing tactic where individuals pass on marketing information to others via the internet. A vast network is created as potential buyers relay details about various goods or services to other potential buyers (Xavier & Summer, 2009). In contrast to direct consumer marketing where companies...

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Three products whose adoption rates have been affected by complexity, compatibility, or relative advantage, are smart phones, as a result of their complexity; cloud computing, as a result of their relative advantage; and the Playstation 3 as a result of its compatibility, or rather lack thereof (the games are not...

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The US is by far the world’s largest consumer of coffee. The rate of coffee consumption among adults is currently at 83%, up from 78% in 2012 (National Coffee Association of USA, 2013). The age brackets involved in this research are 18-24 year-olds, 25-39 year-olds, 40-59 year-olds and 60 years...

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In order for any product to be successful and profitable, the price must be right. It must be affordable for consumers to purchase, and the price must allow for some profit to keep the business going. One large factor in pricing is how much it costs to make it. Price...

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Almay gives the best skincare products for consumers with sensitive skin. It is hypoallergenic and hydrating foundation is now the best option in the market for consumers that suffer allergic reactions from other makeups. The best part is that it comes with an in-built primer, making your skin even smoother...

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Marketing is a life-long continuous series of events that involves reaching out to fulfill the needs of clients along with the evolving world. Therefore, marketing requires much more than just advertisement. Further, the process of marketing is hands-on and involves much more than mere sales and promotions (Prof Vijay 2016)....

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Case Summary: Apple Incorporated is one of the largest technological companies worldwide and was initially established and developed in 1972 by Steve Jobs and Steve Wozniak. It is renowned worldwide for its Apple Logo and ability to market a very innovative yet original and state of the art computer product....

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As the world’s second largest Information Technology company, Apple has succeeded in creating a powerful brand image that is commonly associated with high performance, efficiency, beauty, simplicity and sleek design (Lundahl, 2012). At the same time, the company’s innovative approach to technology and marketing has given rise to what many...

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Launching the smart parker pen in the market will require funds to market and promote the product to its target consumers, in this case the professional, tech savvy demographics of the market. Westwood (2016) proposes that the marketing plan for new products should involve examining the different product launch phases,...

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Consumer promotions, which are also called sales promotions, “are regarded as a technique that brings about direct sales increase” (Yi & Yoo, 2011, p. 880). There are seven such techniques which are used to influence sales. They are usually used in conjunction with advertising campaigns to increase visibility (Stilley &...

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1) A distribution channel is a set of interdependent organizations that make available for use products or services. My contention would be that the most important marketing channel for a new product would be the product availability. As a new product or business, the product availability will vary with the...

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The Korean k-pop group, BTS, has quickly emerged as one of the most popular worldwide acts as of 2018, generating massive audiences through various live performances and appearances that are often streamed to a global audience. While the band's quirky and upbeat sound has contributed to their success, marketing and...

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E-commerce is the facilitation or trading in products or services using computer network. Such computer networks include online social network or the internet. This kind of trading draws on technologies as automated data collection, electronic funds, internet marketing, mobile commerce, supply chain management and electronic data interchange (EDI). The UK...

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E-commerce is a new area of business that is essentially changing the way in which clients and business interact. While e-commerce platforms are excellent for conducting business operations, they are some few factors to consider which will guarantee the best outcomes for the business. Among these important factors includes the...

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Australia is a relatively small market, in terms of size, as compared to global market size for tablets. However, despite this the Australian tablet market is considered to be a mature market. (Reilly, 2014) With over 9.4 million of the population owning tablet PCs by the end of 2013, the...

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The IMC tools that have been used in the past to promote the Apple Watch brand are advertising, personal selling, direct marketing, and sales promotion. Direct marketing allows for direct communication by Apple Watch Company with its users (Finne & Grönroos, 2017). Some of the tools used in direct marketing...

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Marketing plan and strategy are very critical in ensuring a newly introduced product will reach the targeted consumers. This will dictate chances of a product either failing or succeeding in earlier stages of product life cycle. Apple’s iPhone has been viewed as an exceptional product. Marketing goals The main objective...

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Potential B2B Markets Our company’s Apple iWatch is a perfect fit for target markets including manufacturing and technology workers, as well as sale force workers. In each of these segments, it is probably less about the B2B end user wanting to purchase a wearable for their employees, as it is...

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